Brick Marketing SEO & SEM Newsletter
One of the hottest all time search engine optimization debates online centers around the importance of Google PageRank. At one time, it was the holy grail of Internet marketing. Then link sellers started exploiting it for personal gain. A lot of marketers noticed and began to discount PageRank as a gamed system that no longer has any relevance. Google fought back by targeting link buyers and sellers, penalizing sites that engaged in this behavior. Personally, I think it was the right thing to do. Google has a right to protect the reputation of its ranking system and I respect them for doing that.
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It happens every couple of years or so. Google will undergo a huge algorithm change that seriously affects some rankings. Sometimes those algorithm changes affect the search engine optimization strategies at a large number of websites - sometimes they affect a wide variety of different types of websites - and sometimes they only affect a few websites of a certain type. But you can bet that Google will drastically change its algorithms again at some point in the future. When it does, will that change affect your site in a negative way?
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